LISA
LIU
about me.
I turn complex, data-heavy products into experiences that people trust, from enterprise SaaS to fintech to healthcare platforms.
I'm a NYC-based Senior Product Designer who owns the full UX lifecycle, from research and strategy to final shipping.
I've spent 8 years designing for complexity: enterprise data platforms and marketplace financials at Amazon Web Services, zero-trust healthcare software at a Series A startup, and property management SaaS. I make dense, high-stakes workflows feel clear and in-control for the people who use them every day.
I bring end-to-end capabilities to my work: user research, interaction design, visual craft, design systems, and enough programming background to connect with engineers. I'm equally comfortable leading a zero-to-one product build solo as I am contributing as a design leader inside a larger team.
I've shipped projects both in-house at large companies (AWS, PwC) and at project-based consultancies (Launch Consulting). I hold a Master's in Human-Computer Interaction + Design from the University of Washington and a BBA in Management Information Systems from the University of Texas at Austin.
Outside of work.
FAQs.
What is my design philosophy?
I lead with curiosity and honesty because I believe that the user knows more than I do about their own problem. Before I form opinions about how something should work, I try to understand how it actually works for the people using it. No preconceived notions, no prescribed solutions. (I apply this same principle to movies, meaning that I refuse to watch trailers. Cold turkey, every time.)
What drives me is making a real difference for real people: government contractors wrestling with procurement tools, property managers drowning in data, business owners trying to get clarity on their cash flow. The user's context is the design constraint that matters most.